Meir Ezra
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BE a Success

Previous parts of this article: Part 1   Part 2   

 

The Incorrect BE

Some people will only assume one identity. They fail in life because they refuse to BE anything else.

 

For example, even though he wants a highly-successful accounting firm, Andy won't change his identity. "I don't care what anyone thinks. My accounting work is perfect. I'm going to BE whatever I want."

 

So Andy wears the same type of clothing he wore in college. He uses bad language, smokes fat cigars and throws paper airplanes around his office.

 

His partner Linda assumes the identity of a highly-successful accountant. She wears professional clothing, uses perfect English and keeps her office spotless.

 

Andy says, "Linda is phony. I know she's really a slob like me, but she goes around acting like some big shot. She makes me sick."

 

Linda ignores Andy and continues to BE a professional. Naturally, clients prefer to work with Linda as they trust her. She earns three times more money than Andy.

 

Eventually, Linda decides to BE a highly-successful accounting firm owner. As a result, she attracts five big businesses as clients, moves her practice to an expensive office suite and hires two new accountants. She is creating a million-dollar firm while Andy is still being a college student.

 

Another Example

Julio wants to get married and have a family, but the women he meets want nothing to do with him. He realizes he is BEING boring, unattractive and shy. He realizes BE is more important than DO or HAVE.

 

Julio changes his identity to be attractive, confident and cheerful. He wears his best clothes, forces himself to stand straight and adds a smile to his face. An attractive woman at his work notices him for the first time and smiles at him.

 

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