Meir Ezra
A different slant on business and life
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Success through Speed

How long do you wait for a haircut? For a table at a restaurant? For your car to be repaired?

How long does it take before you get irritated?

On the other hand, how do you feel when you receive instant service?

"You need your car fixed? We can do it in five minutes."

"Hello, you're right on time! Dr. Smith will see you now."

"You need a new driver's license? Okay, stand here for your photo. Here's your license. Have a nice day."

One of the fastest ways to hurt your business is to make people wait. After five minutes they become uncomfortable. In ten minutes they are unhappy. In fifteen they are irritable. After twenty, they decide to leave.

There is no benefit in making people wait. They do not think, "Boy, these guys are really important, really busy, really in demand!" Instead, they think, "These idiots aren't very organized." "Maybe they don't think I'm very important."

"To prosper, service must be as close to instant as possible."

"Anything which stops or delays the flows of a business or delays or puts a customer or product on WAIT is an enemy of that business."

-- L. Ron Hubbard

 

Businesses that provide fast service or fast products take over their industries. For example, McDonalds gives you hot food in one minute, Jiffy Lube changes your car oil in ten minutes and Lenscrafters makes your glasses in an hour. All three companies have made their owners and executives wealthy because they provide fast service.

 

The Same Principle Works for You

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