Meir Ezra
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Succeed with Speed

Previous parts of this article: Part 1   


For example, a lazy waiter makes a hungry customer wait for ten minutes before taking his order and gets a $1 tip. The same customer gives a $5 tip to a waitress who takes his order within thirty seconds. With 40 customers per day, the fast waitress earns $800 more in tips each week because she gives fast service. The restaurant also makes more money as customers use a table for 45 minutes instead of 60 minutes; more meals are sold.


If you own a small business, you can use this principle to beat the big boys. For example, you open a small print shop, but cannot get enough work to pay your bills. You advertise, "We will finish any print job in 24 hours." Within a week, you have ten new jobs. Even though you work 15 hours per day for a week, you steal a few of your competitors' big customers and make a small fortune.

As another example, your boss asks you and two of your co-workers to gather your production numbers for the past six months. You bring it to your boss in an hour. One of your co-workers brings his numbers at the end of the week. The other co-worker forgets all about it. If you are consistently fast, who will the boss want to give more responsibility and pay? Who might get laid off?

If you wish to succeed and prosper, you must be fast!

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